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Unparalleled Global Asset Visibility at the Core of Trade Wings' Innovative New Reuse Solutions for Telecom OEMs and Carriers

Trade Wings Re:(SM) Helps Telecom Executives Lower Equipment Costs, Maximize Asset Value Recovery and Establish Greener Supply Chains

PORTSMOUTH, NH and BARCELONA, SPAIN -- (Marketwire) -- 02/15/10 -- At Mobile World Congress 2010 in Barcelona, Trade Wings today announced the global availability of Trade Wings Re:, a sophisticated solution enabling Telecom executives to implement profitable reuse strategies that extend the lifecycle and utilization of excess and end-of-life network assets. With offices worldwide, Trade Wings is a global Reuse Optimization(SM) consulting, technology and outsourcing partner to the largest Telecom manufacturers, carriers and operators.

Trade Wings' unique Re: solution helps organizations transform cost centers into profit centers through a powerful combination of market intelligence, multi-vendor asset visibility and outsourced services that extend the lifecycle and utilization of network assets. These best-practice frameworks for asset management, compliance and governance of technology upgrade cycles drive greater business agility, financial performance and environmental stewardship.

"For many Telecom carriers and OEMs, excess and decommissioned assets often sit idle in warehouses, are sold as scrap or sent to landfills," said Todd Adelman, CEO and Founder of Trade Wings. "Without sufficient visibility into siloed inventories or strategic buying and selling opportunities on the open market, these organizations are unable to properly assess the value of these assets or potential for reuse within service and supply chains."

At the core of Trade Wings' Reuse Optimization solution is Re:source(SM) Visibility, a sophisticated Web-based network asset management service. Re:source Visibility delivers a consolidated, global view of multi-vendor assets within internal stocks and aftermarket supply and service chains. Built-in tools for managing asset intelligence support efficient sourcing from inventories and the open market, prescriptive dispositioning, and consignment and transaction reporting that optimize a user's ability to make more informed planning, procurement and reuse decisions.

Combining extensive domain expertise with asset visibility and outsourced services, Trade Wings helps Telecom firms to:

-- Create more efficient material flows;

-- Break down organizational silos to better distribute excess inventory in support of network service and market expansion;

-- Strengthen financial performance by lowering equipment costs and reducing network capital-to-revenue ratios;

-- Support multi-vendor infrastructure networks more efficiently;

-- Proactively source high-value and hard-to-find components and finished goods at significant cost savings;

-- Maximize value recovery for resalable material to create new revenue streams; and

-- Establish a greener supply chain to support corporate and government-mandated electronic waste reduction initiatives.

"The best-practice frameworks we develop for Reuse Optimization challenge traditional thinking on reverse logistics by making the reuse and resale of assets the greatest points of emphasis," said Lisa Clark, Trade Wings' Chief Customer Officer. "This new approach provides the level of business model innovation that Telecom executives are seeking to meet service demands, grow profits and stay competitive amidst rapid technological change."

In addition to Re:source Visibility, Trade Wings offers a range of efficient outsourced services, including reuse consulting, inventory audits, global logistics, warehouse management and strategic asset marketing and procurement services. To learn more, visit www.tradewings.com.

Editors Note: Trade Wings will be exhibiting in Hall 2A, Stand 124 at GSMA Mobile World Congress, February 15-18, 2010 in Barcelona, Spain. For an onsite meeting, contact Billy Balfour at +1 603-610-1324.

Video News Release

Trade Wings' CEO and Founder, Todd Adelman, and CTO, Ed Mitchell, discuss Reuse Optimization and the launch of Trade Wings Re:. For embed code and to view, go to http://bit.ly/a0qHNw.

Additional Resources:

To download a free whitepaper on the benefits of Reuse Optimization, visit http://bit.ly/bfXw3S.

About Trade Wings

Trade Wings is a global Reuse Optimization technology, consulting and outsourcing partner to the world's largest telecommunications OEMs and carriers. We transform cost centers into profit centers through a unique combination of domain expertise and market intelligence that extends the lifecycle and utilization of network assets across multi-vendor environments. Our best-practice frameworks for asset management, compliance and governance of technology upgrade cycles drive greater agility, financial performance and environmental stewardship. Headquartered in the United States, Trade Wings has offices in Europe and Asia-Pacific.

Follow Trade Wings on Twitter @tradewings and YouTube at www.youtube.com/user/TradeWingsInc.

Trade Wings, Re:, Re:source Visibility, Reuse Optimization and the Trade Wings logo are service marks of Trade Wings, Inc. which may be registered in certain jurisdictions. All other brand/products names are trademarks of their respective holders.

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Youtube Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=1175554

Media Contact:
Billy Balfour
Trade Wings
603-610-1324
Email Contact

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