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CCID Consulting: Market for Chinese Brands of Big Screen LCDs Continues to Grow in 2007

CCID Consulting: Market for Chinese Brands of Big Screen LCDs Continues to Grow in 2007

BEIJING, Sept. 24 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), releases its article on the market for Chinese brands of big screen LCDs continuing to grow in 2007.

In the first half of 2007, 6.65 million sets of Chinese brand displays were sold in China. Out of these, the CRT display sales volume stood at 1.498 million sets, down 39.4% year-on-year, while the LCD display sales volume reached 5.152 million sets, up 112.7%. In the LCD market, sales for the 19" display and >19" display segments grew fast, up 495.9% and 1204.0%, respectively.

Continuous price drops are the main driving force behind market growth. The price gap between 17", 19" and >19" wide-screen products narrowed further. Wide-screen products have become a "shining" star. The "combined force" of the pull by firms and the pursuit by users is the key for its thriving sales.

Table 1 Structure and Growth of Chinese Brands of Display Market in 2006H1 Type 2006H1 2007H1 Sales Market Sales Market 06-07GR Volume Share Volume Share (10,000 sets) (10,000 sets) CRT 247.3 50.5% 149.8 22.5% -39.4% LCD 242.2 49.5% 515.2 77.5% 112.7% TOTAL 489.5 100.0% 665.0 100.0% 35.8% Source: CCID Consulting, July 2007 Table 2 Size Structure and Growth of Chinese Brands of Display Market in 2006H1 Size 2006H1 2007H1 Sales Market Sales Market 06-07GR Volume Share Volume Share (10,000 sets) (10,000 sets) 15" 24.1 10.0% 4.7 0.9% -80.7% 17" 174.5 72.1% 237.0 46.0% 35.8% 19" 41.5 17.2% 247.5 48.0% 495.9% >19" 2.0 0.8% 26.0 5.0% 1204.0% TOTAL 242.2 100.0% 515.2 100.0% 112.7% Source: CCID Consulting, July 2007

Big screen, wide-screen, innovative design, environmentally-friendly and energy-saving are expected to become the main development trends of LCD display products in the future.

In the global and Chinese market, thanks to the guidance by firms and growing user demand, big screen LCD displays which integrate advanced wide viewing angle, contrast, color and response time technologies have become one of the hotspots in the market. With changes in the supply and demand of LCD panels, the logic trend will be that big-size LCD panel technology will improve while cost will drop. Sales will fall year by year.

With the rapidly rising demand for entertainment, industrial and office applications, and particularly with the gradual penetration of HD TV and film programs and the improvement of PC performance, the user demand for 16:9 (16:10) wide-screen LCDs also continues to rise. Wide-screen LCDs have become an emerging trend. Meanwhile, compared with the currently mainstream 4:3 LCD displays, wide-screen LCDs possess more advantages in terms of multimedia presentation, and daily and business applications. In addition, wide-screen LCD panels will not greatly increase costs and are thus expected to become one of the mainstream LCD displays.

Since their inspection, LCDs have gradually entered a rather stable and mature period at the hardware and technical level, including such technical indicators of viewing angle, response time and contrast. A new pattern starts to emerge in terms of functional design and innovations --- personalized design is used to fully improve the practicality, comfort and ease of use of products.

Health and environmental protection have become the topics of the greatest concern worldwide. For display products, the advantages of being environmentally friendly and energy saving are precisely one of the important reasons why LCD displays have replaced CRT displays. Despite this, LCD display products are still making progress and breakthroughs in health and environmentally friendly technologies.

As LCD displays gradually penetrate and enter a mature stage, energy- saving, environmentally friendly innovative design and other "soft" technologies will become the new trend of product development.

Table 3 Forecast for Chinese Brands of LCD Display Market in 2007H2 Size 2007H2 Sales Volume (10,000 sets) Market Share 15" 3.7 0.9% 17" 152.3 36.9% 19" 227.4 55.1% >19" 29.3 7.1% TOTAL 412.7 100.0% Source: CCID Consulting, July 2007 About CCID Consulting

CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly affiliate to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Harbin, with over 300 professional consultants and industry experts. The company's business scope has covered over 200 large and medium-sized cities in China. Apart from home market development, CCID Consulting establishes international cooperation links across the United States, Asia-pacific area and Europe, by setting up agents in the U.S, Japan, South Korea, Australia, Singapore, Italy and Russia, along with the aim to be global.

Based on four major competitiveness of the powerful data channels, industrial resources, intensive knowledge and deep understandings of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategy planning, IT application, marketing strategy, human resources and information technology outsourcing. Her customers range from industrial users in IT, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits herself to be the NO.1 consultant in strategic consulting, the No.1 Brand for Strategic Consultancy, No. 1 advisor for Enterprise Management and the No. 1 Consultant for Government Decision-making.

For more information, please contact: Cynthia Liu Coordinating Manager CCID Consulting Co., Ltd. Tel: +86-10-8855-9080 Email: [email protected]

CCID Consulting Co., Ltd.

CONTACT: Cynthia Liu, Coordinating Manager of CCID Consulting Co., Ltd.,
+86-10-8855-9080, or [email protected]

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